Music video record Labels

Sony Entertainment is a global music recordiing company, they manage both national artists and international superstars. It is home to Premier Record Labels representing music from every genre.

Epic records is an American record label owned by Son Entertainment, which operates under the columbia/Epic Label group.

Warp records is a pioneering independent English label, founded in Sheffield. It is known for discovering some of the more enduring artists in electronic music.

Researching and analysing music posters/adverts

 Advertisments of artists and their music:

This is a billboard advertisement promoting Madonna's 'Celebration CD. In draws in the attention of the audience straight away becasue of the vibrant, contrasting colours that have been used on her facial features. The deep red lips and bright blue eye-shadow show that she is trying to portray herself as better than anyone else. The blonde hair reflects the idea of some men that 'blondes are hot and attractive. The front cover has a grainy effect which adds a posh touch to her modern style. Her name is displayed in big white font stabding out from the dark black background so it stands out a a distance to people. Making the billboard look even more bright the cd name 'Celebration' is displayed in white font on sour pink which add a feminine touch to the overall advertisement. Near the bottom of the page there is text which is highlighted through the use of bright colours, although this may make it hard for people to read it attracts their attention. Madonna's face is covering the whole of the page because her it shows an extreme close-up of her face so people can see the attitude in her facial expressions and the intense use of colour. This is a good way of advertising the artists because she is represented in an unordinary way which the audience is more likely to remember. 

This is a magazine advertisement promoting atists but the main one is Akon who is displayed at the fint dominatint the page. The white background highlightd Akons body to the audience especially women who woukd feel attrated to him because he is revealing himslef to them. His body ahs been edited to give a metallic touch to him that sybolises his toughness and aggression. Next to him in big font it says " AKON THE LAST HIT MAKER" this makes viewers want to listen to his music. His accessories stand out from his body which informs viewers that he is  owns the jewel and no one can take it away from him.

Researching and analysing album covers

This is the album cover Britney Speares album called Femme Fatale. The colours used on this cover are very elegant and soft. Britney Spears look as if she fades into the background this creates a good effect. Her eyes have been enhanced on the cover which is the main focal point of the picture because it is the first feature of the picture that caputres the attention. Britney Spears looks very elegant in the picture the flow in the hair is also incorpoated in the font of the text "Femme Fatale".  The lighting in the hair emphasises the face. The album cover reflects her songs because her songs for example in her song "Hold it against me" shes has lyrics that say "Hate to stare" this is ironik because on her album cover her most enhanced features are her eyes almost look as if they are staring at you which engages the audience at first look. In this song she also has lyrics like "Cause you feel like paradise" this is reflected on the album covers with the colours white and gold which connotes paradise.



This is Keri Hilson's song cover to her song Energy. The colours on this cover itself refelects the song really well. The text is very bold just like her lip which makes it very attractive.The sharp pink brings out the "Energy" in the album cover. The use of a very sharp pink on a black background on this cover is the main highlight as throughout the song she talks about energy over and over "this love is taking all of my energy". The use of dots fading from in from small to big on the cover mirror energy levels from weak to strong. The main attention on the cover is "Keri" her name and her face, this is probably trying to show that she is the main centre of attention in this song, this is very well reproduced in her music video as she is the main character in the video. The use of her pink lip and strong highlights in her hair really stress the fact that its about ME!



This is Chris Brown's album cover called ;Fame', which is clealy displaying him all over the cover showing he is centre of attention in veryones eyes. A mid close- up shot has been used on the main image of Chris Brown which makes hime stand out from the rest of the images, however those images are also of him which relate back to the album name 'Fame'. There is attitude on his face which show the attitude that he has built due to his fame. There are sharp, vibant colours used which melt well together, fitting in with a variety of shots used like high angles, side shots, close-ups etc. This shows how that he his famous in all forms of different colours and angles. The album name 'Fame' is displayed through a melting effect which fits in with the melting colours of Chris Browns shirt.

Schedule for shooting classroom scene

Location: Media classroom, Wednesday 10/11/2010, 9:00am

Recording the scenes:

• Sort out all the equipment: 9:15am
• Run through of girls day dreaming: 9:30am
• Record girls one by one day dreaming: 9:45am
• Break 10:00am
• Run through girls waking up scene: 10:15am
• Record girls waking up scene: 10:30am
• Run through teacher talking and shouting scene: 10:50am
• Record teachers scenes: 11:00amd accessories for the beginning: 6.00pm

Props:

• Book
• Ipod
• Pen and paper

Equipment:

• 1 video camera
• 1 tripod
• 1 digital camera

• Mise-en-scene:
• Costumes: girls: casual clothing, teacher: casual suit
• Tables
• Chairs

Collecting ideas for music video

This is the saturdays music video called 'Up' which consists of five female singers. The feature of this video that inspired our ideas is that fact that all five girls are representing individual colours. This gave us the idea that the four girls in our music video should also represent their own colours because this brings out the individual personalities of the girls through colour. Also because the girl will be known as a band the use of individual colours will allow the girls to be identified individually. For Example JLS is a big Uk band but they reflect their individuality through colour.


                                    
                                                                    

As you can see in the images aboves all four of the men represent their own individual colours from which fans can recognise each one.


Marvin: Green
Eriche: Red
Aston: Blue
JB: Yellow

Glamorous Make-Up ideas

For the make-up of the four girls we have decided that we want to use bold, edgey make-up on the eyes as they are the most attractive feature that emphasise the whole face. We want to use vibrant colours on the eye-lid highlighted by the eyeliner, topliner and mascara. These are examples showing a brief idea of the eye make-up we are planning on doing.

Costume Research

 

 

In our music video we will include sequences where the girls will be wearing glamorous dresses which will be similar to the ones Kat Deluna is wearing in the pictures above. Although she is dress in glamorous clothes she is still pulling off a sophisticated look which we would also like to incorporate into our video.

In our music video we will also have the girls wearing casual clothes, there are examples aboveof what dress sense we will be using in parts of the video. We want the girls to wear casual clothes as it shows elegance and to show their ordinary day to day lives which contrasts with the scenes when they wear glamorous clothes.

Location ideas and testing

For the music video we have chosen several locations where each individual girl will have their own location and another location to film the girls together.




To film Sam's scene we have chosen the location shown aboe which is located just in fron of the cathedral. She will sit on one of these balls when we take the picture of her and Ally and when she is singing. We chose this location because it shows a calm atmosphere and we can use the big balls as a prop.




To film Meges scene we are thinking of choosing the location shown above. We might choose this location because the scenery is very attractive and is a great place for mege and Ally to meet as the scenery looks very natural.  Also there is a suitable walk way where Mege can walk whilst singing.




This location looks very useful as we had the idea of making the four girls sit on a different step and sing. However we may not be able to use this location because the bin is located directly in front of the stairs. this means we either need to record the scene from a different angle which would not be what shot we wanted or the girls will need to be position differently. As this would be time consuming we decided not to use this location.



This location is directly in front of the steps I just talked about. We had the idea of making the four girls strutt up this location whilst singing. However we were not sure as this location is always busy.




We had the idea of shooting a scene in tis location because the water fountain is very attractive and could be an eye catching location.





This location is located behind the water fountain. We were walking past when we saw that this location could be really good because it also has a very natural calm atmosphere and there was a cross symbol which we thought would be useful as the four girls could stand on each side and sing.

Research into existing A2 music videos

I researched on existing A2 music videos to see how people from other schools and colleges have used ideas to construct their videos. I found a range of different types of music videos and focused on what they have done differently to challenge existing music videos and wheteher or not they stood out to me.

I looked through a range of music videos and this one really stood out to me because it uses different effects which makes this video versatile. I like how they have used special effects to make themselves appear as animations. They have used a range of vibrant, colourful backgrounds which really stand out and keeps drawing my attention, this is what music videos need to engage their target audience. Throughout this video there is alot of special effects which make them display in weird ways and  think this is unique because people wouldn't expect to see this. This also makes the audience want to see what is coming next as this music video is unpredictable. Several different types of shots ae used in this video which include: side shots, close-ups, long shots, mid-shots etc.



This is also a very good music video. I like how people are shown and how they suddenly disppear giving a ghostly feeling. The fact that the video is black and white fits in with the visuals because of how the boy is being marginalised in school and at home.

Analysis of existing music video

'If I were a boy' by Beyonce knowles


Beyonce is a well known American singer, I am going to analyse her video 'if I were a boy'

Narrative
This song portrays a narrative about an ordinary day for a couple in a role reversal that is hinted at by the lyrics. This is visually revealed at the end of the video when we realise that the husband is a cop and what the female character has been doing throughout the video is what the male character has actually done to her all along. The song begins by showing the male cooking the braekfast while Beyonce (female charcter) is getting ready for work (she is a police officer). She does not sit with her husband to eat breakfast and goes straight to work. Throughout the video she is working with another male police officer whom she is very close to. He shows signs of liking her. Beyonces husband is on his laptop whilst another woman is trying to distract him but he ignores it. Beyonce goes out to eat with her work friends and ignores her husbands phone call which upsets him. Beyonce and her husband go to a party and she is busy dancing with the police officer while her husband is looking and getting angry because she ignores him. At the end of the music video the husband tells his wife (Beyonce) that when she acts like that it makes him look bad. Beyonce says to him 'its not like i'm sleeping with the guy' this is where their roles are switched back and the man says 'its not like im sleeping with the girl'. The music video ends with a tear going down Beyonces face and the next mornig their roles are reversed showing beyonce cooking the breakfast and her husband as the police officer who just ignores her and goes to work. When you reverse the roles Beyonce is the one who feels hurt and left out whilst her husband who is the police officer does not give her any time because he is too busy with his job and work friends.

Treatment
The name of the song 'if i were a boy' is informing the audience from the females perspective of what she would do if she was a boy. She is trying to say that if you are a boy you have more freedom and choice of what you want to do compared to being a women who is always oppressed and marginalised because of her husband and that you are taken for granted.

Mise-en-scene
Mise-en-scene inlvoves elements which are shown in a shot to give across an image of the music video. The music video is portrayed in black and white all throughout to show that there is sorrow and no trust between the husband and wifes relationship. It gives the music video a depressing and lonely feel. This represents what the husband is going through which when reversed is what Beyone feels. When the husband is cooking the table is full with food to show how much effort he went through but it was a waste because Beyonce just went to work. In the kitchen there is a glimpse of natural light shining through the blinds which shows a little bit of light which could have been in their relationship if the couple compromised. Beyonce wears her police uniform which shows her profession and refelcts her strong personality. When she walks out her house, there is sun shining on her which shows that the atmosphere is changing. The police car is outside her house which shows that someone was already waiting for her which is why she did not stay with her husband. when Beyonce is sitting with her friends in a cafe the atmosphere is lively which shows that she is enjoying herself. Her husband gifts her earrings for a present which shows that he still has hope and feelings for his wife. At the end of the music video Beyonce is sitting at her dressing table when she finds out that her husband might be having an affair. This shows that all the effort she put in looking good for him was not worth it.

Connection between lyrics and music video
The opening of the song starts when Beyonce says, 'I'd roll out of bed in the morning and throw on what I wanted'. This is portrayed in the music video when she does not realise how much effort her husband went through to cook the breakfast and goes straight to work with another police officer. She goes onto sing 'I'd kick it with who I wanted and I'd never get comfronted for it'. This is when she sits in the car with a police officer and she knows her husband wont ask her what she is doing with him because that is her job. She then sings 'I would turn off my phone, tell everyone its broken, so they'd think that I was sleeping alone'. This is where in the music video she ignores the phone call from her husband and continues talking to her work mates. She pretends that she did not know because she doesn't want to talk to him. when she sings the part 'it's a little too late for you to come back'. This is when Beyonce was dancing with the police officer in the party and she realises that her husband was standing alone and he pushes her away when she goes to him. This tells her that shes too late to come back after spending all her time dancing with the police officer.

Target audience
The target audeince for this song are people who understand the concept and lyrics of the song. It would mostly appeal to women who feel that this does happen in real life even if they are experiencing it themselves because they will feel that they are not alone in this situation.



Key Concepts

      Mise-en-scène
Mise-en-scène is a French term that originated in the theatre which bascially means scene. It refers to the arrangement of everything that appears in the framing. This includes:

• Lighting
• Costumes
• Composition
• Sound-includes diagetic (real)  and non-diagetic (not real).
• Location
• Props

          Set design 

An important element of "putting in the scene" is set design—the setting of a scene and the objects (props) there in. Set design can be used to amplify character emotion or the dominant mood of a film, or to establish aspects of the character.

          Lighting 

The intensity, direction, and quality of lighting have a profound effect on the way an image is perceived. Light (and shade) can emphasise texture, shape, distance, mood, time of day or night, season, glamour; it affects the way colors are rendered, both in terms of hue and depth, and can focus attention on particular elements of the composition.

          Space 

The representation of space affects the reading of a film. Depth, proximity, size and proportions of the places and objects in a film can be manipulated through camera placement and lenses, lighting, set design, effectively determining mood or relationships between elements in the story world.

          Costume 

Costume simply refers to the clothes that characters wear. Using certain colors or designs, costumes in narrative cinema are used to signify characters or to make clear distinctions between characters.

Acting 

There is enormous historical and cultural variation in performance styles in the cinema. Early melodramatic styles, clearly indebted to the 19th century theater, gave way in Western cinema to a relatively naturalistic style.

       Camera shots:

Close-up:

The close-up shot is used to reveal detail and focuses on the head and shoulders. It is mainly used to show a reaction of a subject.

   

Extreme close-up:

This shot is used to reveal very small details in the scene.

           

Over the shoulder shot:

This shot reveals one suject seen from the shoulder of another subject. it stimualates a view of the subject as seen from the second persons eyes. This shot is often used in a scene where there is conversation between two or more people.

           

Two shot:

Two shots are composed when two people are in the same scene and it shows the interaction between them which is important. It is a good way of introducing a conversation.

        

Long Shot:

This shot is mainly used to show someone walking or moving.

     

Medium shot:

A medium shot is from the waist to the head. This shot can be used to show upper body or hand movement.

       Camera movement;

• Tilt: Camera tilts in sync with a moving object
• Pan: goes from one object or subject of interest to another
• Zoom: pulls in or out to reveal information
• Dolly: is a long continuous shot which requires the camera and operator to move physiclly on a cart to complete the full range of motion

Camera angles:

High angle:

The camera is placed above the subject anf tilted to look down on the subject. This type of shot is sometimes called a birds eye view. you can use it to create a sense of smallness in the subject or to show thata the audience has a sense of looking over the subjects from a superiror position.

Low angle:

This shot shows the audience a view looking up at the subject. The camera is placed on the ground or floor and tilted to look up. A low angle shot, or worms eye view, can be used to make a subject look bigger than it is.

Continuity: it is the process of cutting shots to to keep the flow of the shot together as fluidly as possible, npt showing thw whole footage. The continuity of a film refers to the sequential development and consistency of the story line and images. For example when a scene requires alot shots on different days the continuity of the story must be maintained. 

Narrative: a narrative is a story that is created in a constructive format (as a work of speech, writing, song, film, television programmes, video games, in photography or theatre) that describes a sequence of fictional or non-fictional events. Narrative is another term used for story.


A narrative can also be told by a character within a larger narrative. An important part of narration is the narrative mode, the set of methods used to communicate the narrative through a process called narration.

Representation: refers to the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts. such represenations may be used in speech or writing as well as still or moving pictures.


The term refers to the processes involved as well as its products. For instance, in relation to the key markers of identity, class, age, gender and ethinicity.